In Dutch, a “sacred bean” is someone who pretends to be all good and innocent, squeaky clean on the outside, while quietly judging everyone else.
Yeah... we're not that.

We created The Holy Boontjes for those who are real about healing. The ones who cry during breathwork, spiral after journaling, and still make sarcastic memes about their spiritual journey. We take healing seriously, just not ourselves. Because pretending to be holy is exhausting. Being honest, messy, and a little weird? Way more sacred.

And that's why we started our merch to wear the truth out loud. Every shirt, hoodie, cap, or a piece of merch is a mix of humor, self-awareness, and a little spiritual side-eye. They're not just clothes, they're a statement: that you can be on your path and have fun with it. Holy chaos, slightly enlightened, fully wearable.